Live Entertainment & Roving Acts

Dubai 2025
Emaar NYE

For Emaar’s New Year’s Eve 2025 celebrations, DAE curated an electrifying, non-stop entertainment experience, transforming Downtown Dubai into a dynamic fusion of culture, performance, and spectacle for over eight hours.

Spanning multiple iconic locations—including Burj Park, Opera Gardens, and Dubai Mall Promenade—the event captivated hundreds of thousands of in-person attendees and millions worldwide through a global broadcast. Behind the scenes, meticulous coordination with local authorities and precinct management ensured that every moment unfolded safely and seamlessly, delivering an unparalleled audience experience.

The entertainment program was designed to reflect Dubai’s diverse and cosmopolitan audience, blending a rich mix of artistic styles and high-energy performances.

From vibrant Bollywood ensembles to urban dance troupes, from traditional Emirati drummers to a bespoke house band playing crowd favourites, every act contributed to a seamless, immersive experience. Adding a surreal, interactive dimension, giant illuminated puppets roamed the precinct, engaging with audiences and infusing the celebration with colour and movement. Throughout the night, DJ Melyna’s expertly curated sets maintained momentum, building anticipation and energy right up to the iconic Emaar fireworks at Burj Khalifa—a breathtaking finale to an unforgettable night.