In creating and producing the Opening, Closing and Victory Ceremonies of the Vancouver 2010 Olympic Winter Games, DAE told a uniquely Canadian story to the world. These Ceremonies showed what Canada is, how it got there and where it’s going to a worldwide audience of over three billion people.
The Vancouver Opening Ceremony broadcast was the most watched television event in Canadian history, the most watched non-US Olympic Ceremony in the US, and one of the top three most-watched Olympic Ceremonies in world history, collectively winning three Emmy awards.
Following the Games, Canada became the most respected country brand in the world and topped the FutureBrand Country Brand Index in 2010 for the first time ever.
One of the biggest challenges these Ceremonies posed was the venue itself. Olympic protocol dictates that once the Cauldron flame is lit, it stays lit until extinguished during the Closing Ceremony. However, BC Place had an inflatable roof at the time and the risk for keeping the flame lit for two weeks in an indoor venue was high.
Working with the Olympic Committee’s stakeholders, the City of Vancouver and BC Tourism, we devised a creative solution that addressed the challenge by designing and implementing a second “Legacy Cauldron” surrounded by a beautiful plaza, open to the public throughout the duration of the Games.
To this day, millions of people from around the world visit the commemorative plaza which is also used for special events marked by the lighting of the Cauldron.