DAE Global - David Atkins Enterprises - Creating experiences
DAE Global - Sydney 2023 Santas Kingdom
Immersive Attraction

Sydney 2003
Santa’s Kingdom

Santa’s Kingdom was an exquisite, immersive attraction presented in vibrant, three-dimensional environments. Children of all ages were guided through a lovingly-crafted, Christmas wonderland with many of the worlds featuring interactive elements that allowed them to touch, see, smell and even taste the magic of Christmas.

Guests could visit Santa’s toy factory to watch elves hard at work, walk through the Enchanted Forest maze to discover the most brilliantly decorated Christmas tree, and pet baby animals in Santa’s real life stable. For a truly memorable experience, children were invited to glide down a 100ft high snow-slide (complete with real snow), twirl around aboard beautifully crafted carousels, or stop off at Santa’s post office to post their Christmas card.

Visitors were also regularly entertained by live performances featuring traditional Christmas songs and a special appearance by Santa and Mrs. Claus – with some help from the elves and trusty reindeer.

The final surprise was the chance for children to meet Santa himself, share their Christmas wishes, and have a photo taken before receiving their very own personal gift.