Opening Ceremony of 2011 Rugby World Cup Kicks Off in Spectacular Style

September 9th, 2011

Global creative powerhouse DAE brings its signature flair to Auckland, New Zealand

Auckland, New Zealand, September 9, 2011—Tonight, David Atkins Enterprises (DAE) delivered the Opening Ceremony of The Rugby World Cup in Auckland, New Zealand, one of the largest international sporting competitions in the world. The 30-minute show told the story of New Zealand and its unique place in the Pacific, and represented the coming together of countries from around the world in New Zealand in pursuit of Rugby’s greatest prize.

According to Rugby World Cup Limited Chairman Bernard Lapasset, the Opening Ceremony was the most exciting and spectacular in the history of Rugby World Cup.

“We had a great responsibility on our shoulders; the Ceremony of the 2011 Rugby World Cup was biggest opportunity New Zealand has ever had to highlight the best of New Zealand’s culture, celebrate its heritage and tell its story to the world,” said David Atkins, CEO, DAE.  A powerful tribute to New Zealand’s creative skills, DAE partnered with New Zealand’s internationally renowned film, digital design and technology capabilities in the Opening Ceremony.

Members of the Rotorua-based Te Matarae I Orehu performed a haka, a form of welcome and challenge to new arrivals that New Zealand is so famous for; New Zealand sporting legend Jonah Lomu played a pivotal role, and the Ceremony included a special recognition of Christchurch. In addition, the performance showcased the cosmopolitan character of the young nation with singers of Maori, Pakeha, Samoan, Fijian, Cook Island, Niuean, Tongan, Tokelauan, Australian, Chinese, Korean, English, Irish, Danish, American, Canadian, Dutch, South African and Indian Blackjack ar ett av de bordspel dar spelare, med forstaelse for spelet och olika taktiker, kan minska husets overtag avsevart och oka sina egna chanser. descent. Moreover, the official Tournament song World in Union featured a unique interpretation that combined the talents of over 400 singers, in a performance with a special Pacific flavour.

Pukaea players were chosen to represent different iwi from across New Zealand, and were brought together for the first time to perform in the Opening Ceremony and participate in a cultural exchange. The show ended with a bang, as the 56 pukaea players lit flares to spark the fireworks display, and performed a brand new haka to the rhythms of the explosions overheard.

The field of play was covered by a 96m x 69m fabric projection surface, and 32 projectors created a 73m x 45m image area that formed the major backdrop for the entire production as well as a stage for the cast. Approximately 1,000 volunteers from Auckland, across New Zealand and around the world made up the cast. Throughout the show, inspiration was taken from Maori culture and protocols, New Zealand and global multi-culturalism and the Rugby values themselves

“The ceremony was a celebration of New Zealand and its rich cultural and Rugby heritage, the history of the Game and the values that binds it together,” said Martin Sneddon, CEO, RNZ 2011. “It was more spectacular than we could have possibly hoped for, and something we know New Zealanders will be proud of for years to come.”

The Opening Ceremony of the 2011 Rugby World Cup took place at the home of Auckland Rugby in Eden Park Stadium, with an audience of 60,000. The Rugby World Cup is one of the largest sporting competitions in the world, whose cumulative television audience is expected to surpass 4.2 billion viewers.

Earlier this week, DAE set a Guinness World Record in Moscow when it delivered the largest 3D video-mapping show ever attempted in celebration of Alfa Bank’s 20th anniversary and Moscow’s 864th birthday. DAE has staged some of the largest and most complex live productions on earth, including the Opening Ceremony of Shanghai 2010 World Expo, the Ceremonies of the Vancouver 2010 Olympic Winter Games, Doha 2006 Asian Games and the Sydney 2000 Olympic Games, and the Handover Ceremony of the Melbourne 2006 Commonwealth Games.