DAE Sets Guinness World Record in Moscow

September 4th, 2011

Moscow, Russian Federation, September 4, 2011—David Atkins Enterprises (DAE) delivered the largest 3D video-mapping show ever attempted in celebration of Alfa Bank’s 20th anniversary and Moscow’s 864th birthday. Setting a Guinness World Record, the show integrated unique 4D elements such as live performance, scenic and special effects into the 3D video mapping, and set a new benchmark in live event performance.

For Moscow: A Journey of Rediscovery and Reinvention, DAE transformed the entire 25,500 square meter surface of Moscow State University into a 3D canvas, using the latest video-mapping technology to create an audiovisual journey through Russia’s past, present and future.

“We were incredibly honoured when Alfa Bank asked us to bring our signature style to Moscow for its Federal City Day,” said David Atkins, CEO of DAE. “It was only fitting to pull out all stops to stage the largest video mapping ever attempted on a building and set a Guinness World Record in the process.”

The show combined unprecedented 3D and 4D elements to create the first show of its kind: legendary French free-climber Alain Robert (the “French Spiderman”) scaled online casinos the surface; Russian opera diva Anna Polovinkina sang from the “Prince Igor Suite”; more than 5,000 condensed explosive charges and fireworks effects lit up the night sky and 50,000 balloons were released to celebrate Moscow’s 864th birthday.

It took more than 1,000 specialised crew, 200 trucks of equipment, 81 video projectors, 2,200 cubic meters of purpose-built steel structures, a million watts of sound and 40 massive searchlights to deliver the unique 4D show. The Guinness Book of World Records confirmed that it was the largest video mapping on a building in the world to date, covering 25,500 square meters.

The 30-minute show—created and directed by David Atkins, CEO of DAE—was watched live by 300,000 people, and culminated in a square-wide celebration with musical group B2.