12th Arab Games Opening Ceremony Sets the Stage for Sensational Games

December 9th, 2011

Attention News/Entertainment/Sports Editors:

Doha, Qatar, December 9, 2011—Tonight, David Atkins Enterprises (DAE) delivered the Opening Ceremony of the 12th Arab Games, Doha 2011, the first major peacetime event of the region this year. The Opening Ceremony welcomed the 6,000 athletes and officials from 21 participating Arab nations and carried a message of peace and freedom conveyed through the unity of sport and the celebration of Arabic culture.

“In close collaboration with the Arab Games Organising Committee, DAE created a story inspired and informed by the stories and images of pre-Islamic and Islamic history,” said David Atkins, CEO, David Atkins Enterprises. “The Ceremony was created to acknowledge the importance of these times, a time when the very pages of Arabic history are being re-written.”

Journey to Light is an allegorical tale of the Arab world that represents the coming together of countries from around the region to deliver a message of peace. The story celebrates the desert as a land of prophecy and light, where disparate tribes learnt to live together in peace and harmony through the shining light of knowledge.

“The Ceremony was a celebration of the rich cultural heritage of our Arab lands, and the ties of history, lineage and language that bind us together,” said Abdulla Al Mulla, Director of Ceremonies and Media for the Organising Committee of the 12th Arab Games, Doha 2011. “It sent a message of peace and unity, and is something we know Arabs will be proud of for years to come.”

The Ceremony featured some of the brightest stars of the Arab World, including Ehab Taufiq, Fahad Al Kubaisi, Asala Nasri, Nadim Sawalha and Abir Issa. Together with a cast of over 3,250 dancers, musicians, athletes, horsemen and falconers, the show was a pageant of performance, costumes, scenic elements and gargantuan props, set against an unprecedented display surface that turned both the stadium floor and entire audience bowl into the world’s largest ‘screen’.

Technical innovation in the online casinos Opening Ceremony played a major role and marked two ‘world firsts.’ With 86 projectors video mapping 126,000 cubic meters on the field of play, the show set a world record with the largest stadium projection surface attempted in history. Also for the first time in stadium entertainment, the 40,000-strong audience was integrated into the display surface to form a giant LED ‘screen’ made up of 85,000 individual pixels. This extended the display surface by 41,500 square meters to encompass the entire stadium bowl, adding the audience to the vast canvas of visual content.

The Opening Ceremony of the 12th Arab Games, Doha 2011 took place in Khalifa Stadium on Friday, December 9, 2011 at 19:20 AST.

Earlier this year, DAE set a Guinness World Record in Moscow when it delivered the largest 3D video-mapping show ever attempted for the 2011 Moscow City Day Celebrations. DAE has staged some of the largest and most complex live productions on earth, including the Opening Ceremonies of the 2011 Rugby World Cup in New Zealand and Shanghai 2010 World Expo, the Ceremonies of the Vancouver 2010 Olympic Winter Games, Doha 2006 Asian Games and the Sydney 2000 Olympic Games, and the Handover Ceremony of the Melbourne 2006 Commonwealth Games.

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Media Contact:

Ayesha Khan

akhan@daesydney.com

Tel: 974 3312 5516 (Qatar)

Tel: 61 410 402 562 (Australia)

About David Atkins Enterprises (www.daeglobal.com)

David Atkins Enterprises (DAE) is a leading global live event and theatre production company with offices in Sydney, London, Vancouver and Hong Kong. DAE has been creating and producing ceremonies, arena events, musicals and live productions in Australia, Asia, America, Europe and the Middle East for over 20 years.

About the Arab Games (www.arabgames2011.qa)

Organized by the Union of Arab National Olympic Committees, The Arab Games are one of the most anticipated multi-sport events held between Arab nations. The first Arab Games was held in 1953, in Alexandria, Egypt.  Since then the Games have been staged across the Pan-Arab region in countries as diverse as Lebanon, Syria, Morocco, and Algeria.

Driven by the goal of fostering Arab cultural unity and understanding through sport, the Arab Games are designed to create an environment in which regional sporting bodies, officials, coaches, fans, and top athletes from all over the Arab world can come together and interact on common ground. Since the inaugural tournament in 1953, a total of 10 tournaments have taken place under the umbrella of the Arab Games. The 12th Arab Games tournament, officially recognized as Arab Games Doha 2011, will take place in Doha, Qatar in December 2011.